Learn About Coffee

From Tree to Cup

Long before that great tasting coffee makes it way to your cup, it undergoes an adventure in far away lands that develops its unique characteristics, cup quality and signature flavor profile. Where the beans are harvested, the method of coffee roasting, and how fresh the coffee is, all play into a great cup.

Growing and Harvesting

Coffee is grown on thousands of small plantations in a narrow sub-tropical belt between the Tropic of Cancer and the Tropic of Capricorn around the world. Follow the fantastic journey of coffee from small farm to a freshly brewed cup in your hands. It begins here.

The Art of Coffee Roasting

Every coffee has its own special flavor and flair, which is created by our team of expert roasters. They bring together the precise skills of a scientist and the creativity of an artist to develop a variety of specialized roast profiles.

Cupping

Cupping is to coffee roasters as wine tasting is to vintners. It’s a process in which a trained and highly sensitive palate can detect nuances in the beans, separating the mediocre from the exceptional. The difference is in the coffee roasting!

The World's Freshest Coffee

One of the key elements to brewing the perfect cup of fresh coffee is maintaining the freshness of roasted beans. If you’re drinking fresh coffee it will definitely be more enjoyable. We reveal important tips to buying and selecting only the world’s freshest coffee!

Brewing Tips

Everyone has their own way of personalizing coffee, but here are a few basic tips for brewing coffee to help get you started:

Great brewed flavor begins with fresh coffee. When using whole beans, try to grind immediately before brewing coffee. Protect the freshness of whole bean and ground coffee beans by storing in an airtight container.

When brewing coffee, always start with fresh, cold water. Since brewed coffee is over 98% water, the quality of water affects flavor. Use bottled or filtered water if tap water is not of high quality.

The proportion of coffee to water is very important. We recommend using two tablespoons for every six ounces of water to extract the full flavor of our coffees. If your brewed coffee tastes too strong, add small amounts of hot water to taste. Using too little can result in over-extraction of the coffee and bitterness in the cup. Using a coffee scoop will ensure your accuracy.

Check the water temperature of your coffee brewing equipment. Ideal brew temperature of water is 195-205 degrees Fahrenheit. When using a french press, or plunge pot, water should be heated in a kettle and poured just off-boil. Boiling water should never come in contact with the grounds.

Coffee is best if served immediately after brewing, and will retain its peak flavor for up to 20 minutes on the warmer. We recommend you transfer your brewed coffee to a thermal carafe to hold for a longer period of time.

Don’t forget to take care of your equipment! A clean coffee brewer is critical to great tasting coffee. Periodically, use a mild detergent or baking soda to remove build-up, film and oil.

MAY THE FORCE BE WITH YOU
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(Brexians lair)